About Us

Founding Board

Kevin and Audra, Craig and Michelle. Two brothers and their wives. Two ride and two don’t. All four solid Wisconsinites. Parents to a collective mass of five amazing people. One lawyer, one nurse, one government employee, one communications consultant. Not one of us served, but all are grateful to those who have protected our freedoms, and continue to do so, on our behalf. So how did we get here? Thanks Kevin!

Looking to combine two long time passions of Veteran support and motorcycle riding, Kevin had been looking for a way to make a large, impactful difference in a small number of lives rather than a slight difference across many. In the fall of 2014, he read an article on the therapeutic benefits of motorcycle ownership amongst Veterans with PTSD, particularly when faced with different challenges upon returning to civilian life, and the healing connection made immediate sense. After realizing nobody else in the nation offered this alternative therapy, Hogs For Heroes came to life with a small family vision and our nonprofit designation in 2014.

Knowing our limited volunteer work would be done on the side of jobs and family life, we focused on our Wisconsin Veterans and set a goal of gifting one Harley a year to change one life a year. We raised our first dollar in the Spring of 2015 and, right on plan, gifted our first Harley on May 4, 2016. We consider that very first gifting to be “our birthday”; and every year since, with amazing Supporters at our side, our grassroots effort has grown to positively impact more Veterans, as well as those who support them, than we ever imagined.

We work in conjunction with everyday citizens, organizations, and businesses who seek to improve the lives of our Veterans; and our mission’s impact greatly depends on your generosity to support our reach. We appreciate you learning more about us and hope you join us on our journey to positively change, if not save, the lives of our injured and struggling Veterans.

Our Advisory Board

Enlisting volunteer members of our community, an Advisory Board collaborates with and provides direction to our Founding Board in three primary areas:

  1. Participate in decision making as it pertains to the selection of a Veteran candidate in the gifting process.
  2. Advise on any operational or strategic matters brought to them by the Founding Board.
  3. Serve as community liaisons, fundraising advocates and organizational ambassadors for Hogs For Heroes throughout the state of Wisconsin.
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We Gift More Than Just a Motorcycle

Riding is an alternative therapy; and our gifts are the tools by which an injured Veteran rider regains its healing benefits. The Harleys are not awards for service achievements, popularity-based or simply thank-you gifts but are, instead, meant to help redirect, if not save, struggling and at-risk Veteran’s lives by returning them back to The Road. While our goal is to gift one bike a year, since our first gifting in May 2016, FIFTY SIX Wisconsin Veterans have now regained riding in their lives. YOU put them on some incredibly beautiful bikes that fill their hearts, clear their minds, and reconnect supportive bonds. In 2025 alone, your support has made it possible for another TEN struggling, injured WI Veteran riders to regain healing and freedom from The Road. We are currently in fundraising mode for more Harleys to gift in 2026, and we thank you for being on this ride with us.

FOLLOW US & SHARE US on Facebook— this is how we communicate most news.
The more others know of our mission and opportunities, the faster we can make our vision a healing reality for others.

LATEST NEWS

ANOTHER DOUBLE GIFTING: MEET #57: Army Veteran and First Lieutenant Dan Rigney of Mosinee, WI spent his first 15 years in the Army National Guard as a Cannon Crewmember, and per his words “wasn’t much of a soldier”. It wasn’t until he was mobilized to England in 2003 that he first understood what it meant to be a soldier…and he wanted more. After being challenged by another, he applied to the Army’s Officer Candidate School, at age 33. He took his commission with WI Prairie du Chien 229th Engineer Company and shortly after was involuntary deployed to Iraq to fill a leadership vacancy. While in Iraq he learned his organic unit, the 229th, would be deployed to Afghanistan for a year, and he volunteered to go as their Platoon Leader with no real insight yet into just how large a toll Iraq would take on his mental health. He returned stateside, jumped back into civilian and work life, and began preparations for Afghanistan. While in Afghanistan’s Kandahar Province, his crew worked to build combat trails for Infantry access in dangerous, high insurgent areas, and the toll taken was hard. Frustrated with leadership politics and behavior, Dan retired just eight months after returning and in 2015, with a total of 24 years in service, and began a dark, spiral downward. He’s worked hard to move forward, but after selling his bike to pay off his debt, he’s been borrowing bikes for the therapy it offers. We thought it time he have his own bike to continue moving forward. Dan found his 2023 Road Glide Special at Suburban Motors H-D in Thiensville, WI and will receive his keys in a double gifting ceremony with Recipient #56. Both bikes have been made possible by the generous fundraising efforts of the Operating Engineers Local 139. Click here to read Dan’s story and check out the Presentation of Keys Ceremony Details by clicking here.

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NOW SAILING: VETERAN #56! Naval Petty Officer First Class Johnathan Oppermann of Waupon, WI, turned his love of shop classes, and desire to defend, into a Navy Engineman position right after high school, far advancing in rank and expertise during his nine years with them. He also turned his childhood dirt bike into a passion for riding. While on board ship in 2020, after his crew finished hand-rigging lines to lower a life raft capsule, Johnathan stood a deck below guiding the 400 lb. item when the lines snapped. Pinned below the capsule, he was left bracing its weight against the bulkhead for fear its impact could open the raft on ship. He heard and felt the pop in his back, along with immediate pain; and by the next day he was unable to get out of his chair. He had herniated three discs, and two surgeries within the next six months did little to ease the pain and radiculopathy to his legs he still deals with today. Johnathan was moved into a desk position, away from engine mechanics, and into a Medical Review Board that decided to remove him from the Navy. He’d lost his world and future and fell into both a painful depression and unemployment. With full custody placement of his daughter, there is not room in their family budget to get a bike and the wind therapy he misses. We thought it time a positive break land his way. Johnathan chose a 2024 Street Glide in Whiskey Fire from Suburban Motors Harley-Davidson in Thiensville, WI. His gorgeous bike is fully sponsored by the 2024 fundraising efforts of Wisconsin’s Operating Engineers Local 139, and he will get his keys on June, 28, 2025 at 4:30 pm following the benefit ride they are hosting for us. Click here to Johnathan’s story and check out the flier for the day’s benefit ride by clicking here.

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MEET VETERAN #55:  Marine 1st Sergeant Dave Tellefsen of Fond du Lac, WI grew up in a military family with generations of service; and it was all he wanted to do himself. He was a hard-charger who wanted in on the fight; and after two deployments to Iraq, he still wanted more. He went on to pursue advanced certifications, train others and deploy to non-combat areas; and after 22 years of active duty, Dave still questions if he did enough. The 22 years of wear and tear to his body, the ailments from burn pits, and the deep emotional scars of PTSD and survivors guilt certainly convey otherwise. Dave is a CVSO in Fond du Lac, WI, and spends his days advocating and caring for others. Hogs For Heroes felt it was time someone support Dave’s healing by reconnecting a passion that heals. On the showroom floor of Harbor Town H-D, Dave found a 2024 Road Glide in Whiskey Fire to make his his “someday” dream come true. Dave’s received his keys on Sunday, June 8, 2025.  Read Dave’s story here

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LEARN ABOUT PAST RECIPIENTS! Miss the stories of our past Recipients?  Catch them below by simply clicking on the Veteran’s name button. See the Harleys they’ve chosen–some new, some barely broken in–by clicking on the Recipient Photos button here or the icon below.

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CATCH OUR LATEST NEWSLETTER!  Find out the latest happenings and updates in our most recent Hogs for Heroes newsletter.  Read it here!

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UNBELIEVABLE NEWS:  Fox News and their Fox & Friends First morning program flew a crew out, with Anchor Todd Piro, to interview our Hogs For Heroes family and recipients as we handed over our 18th set of keys to Marine Veteran Rick Erickson on May 23, 2021.  National attention?  Us?  UNBELIEVABLE!  Take a few minutes to watch this compassionate production on our mission’s efforts and impact by clicking here.

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SUPER COOL NEWS: Our Recipients created a way to express their appreciation and pride for the healing gifts your donations have made possible.  In addition to the decals they had made exclusively for Recipient use, they chose to have license plates that reflect their gifting number within the Hogs For Heroes family.  Watch for WI motorcycle plates on the road that read H4H## (i.e. H4H6 or H4H47, etc.).  And please note, Hogs For Heroes does not ask Recipients to tag their bikes (or themselves!) in any way.  They choose to do this.

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THE “THIS JUST DOESN’T GET OLD” NEWS: In November 2019, our Founding Family was surprised by a party our Recipients, their spouses and our Board members threw to honor us. We still choke up over this. NBC15 Madison was on hand to capture the surprise moment and tell us our nonprofit had been selected for their regional “Making A Difference” Award! This beautiful piece was created and narrated by NBC News Anchor John Stofflet and his skilled team, and features our first recipient, Sun Prairie Marine Scott Kruchten. And the cherry on top… it won a coveted Edward J. Muir journalism award in 2020.  Catch the video here.

Application & Selection Process

In advance of Wisconsin’s riding season, and once we have raised enough funds to determine how many Harleys we can purchase, we will open our application process. Only during that time can Wisconsin Veterans meeting our application criteria either apply themselves or be “nominated” with the involvement of another. Applicants must first meet the following criteria for application consideration by our Advisory Board:

Each time we are ready to accept applications, the below links will be activated for access and printing of the required components. We will share the news and specific time frames. Our Advisory Board will then meet, review qualified applications and determine our next Recipient.

Selecting one Veteran from the many deserving applications is the most difficult part of the work we do; and yet, the most exciting and rewarding. We will notify our selected candidate, work with a local dealership and, with an allotted budget, allow the Veteran to choose the Harley best suited for their needs. We will honor our Veteran by sharing their story and inviting Supporters to a public gifting ceremony during which we will introduce our Recipient and present the keys to the Harley selected. Details can be found in our “Application Process” PDF below.

Ways to Get Involved

Donate…

It is our mission to gift a Harley-Davidson motorcycle for a deserving Wisconsin hero. We are humbled by the donations of our supporters; your generosity makes this vision a reality. You can make a tax-deductible donation here.

Help Raise Money on Your Own…

Because we are a small grassroots organization, we depend on our supporters to spread the word to raise awareness and funds. Consider hosting a third-party event and share your proceeds with Hogs for Heroes.  In the past year, the amount of third-party fundraising events has been incredible, with businesses, clubs and veteran’s groups sending us donations from sponsored rides, golf outings and events. The list of ideas can be just as creative as you wish: club cook-outs, motorcycle rides, garage sales, golf outings, chili cook-offs, bowling events, bake sales, car washes, brat stands, cafeteria change collections, restaurant dining for causes…The list goes on.  We’d love to post your group’s efforts on our site to help promote the event and your business.

Spread the Word…

Like us, tweet us, post us, copy us, forward us, link us, blast us and just plain talk us up…the more others know what we are doing, the faster we can make the vision happen for our Veterans.

Display Our Brochures…

Have a business that is likely to interact with Veterans, loyal Americans or motorcycle enthusiasts? We would be happy to send you some brochures to display.

Make an In-Kind Donation…

Goods and services allow us to greatly enhance our fundraising and/or advertising possibilities and reduce our operational costs. Large items for raffles, food or drinks for events, printing services or event hosting capabilities—- the list goes on for us and gives you a great tax break along with a marketing presence.

Volunteer Your Time…

It’s hard for us to get around the entire state, that’s where social media and the generosity of others comes into play. Consider sharing your talents, manning a booth, talking to your local community groups, or reaching out to those who may be interested on our behalf.

Invite Us In…

Have a community event or festival coming up that you think would embrace our mission? Have a business, employer or a club that is looking for their next benefactor? Consider inviting us in and providing us with a little space and time on your agenda.

Have Another Idea?

Just contact us – we’d love to hear from you and help make your plan happen!

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Our Sponsors/Supporters